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The Good Life Group – Lake Lanier, Luxury & Executive Home Specialists

The Good Life Group (GLG) is part of Keller Williams Lanier Partners. This hard-working team has been the top-selling group for property on beautiful Lake Lanier in the foothills of the north Georgia mountains since 2012. Because they specialize, they are able to stay apprised of any issues relating to lake property, the US Army Corps of Engineers, watershed issues, dock rules and permits, and other topics that are key to a successful lake sale or purchase. Not only do they follow which properties are on the market right now, but they have a long list of “pocket” listings from people who are thinking about selling their lakefront houses in the future. These homes don’t show up on any listing service, but the GLG closes a lot of transactions from these pocket listings. They also have a fantastic list of resources and tradesmen they work with including dock companies, trustworthy contractors, tree cutters that know the Corps’ rules, mortgage companies who specialize in lake and 2nd home investments, attorneys who know the rules of the lake, and more.

The Good Life Group (GLG) was created by Bev Knight. Her goal was to provide a dependable, knowledgeable resource for people who are buying and selling Lake Lanier homes. In trying to navigate the myriad of rules, regulations, and gotchas that plague that particular market, and she felt like it was a niche that fit her business background and utilized her love for the lake. Bev has been the top agent on Lake Lanier since 2012, and the GLG has been the top team. They are known to be one of most aggressive advertisers of property on Lake Lanier. They are innovative in a variety of ways including custom street signs that show a picture of the dock so passers-by can see the most important feature of the lake house, custom home books, professional photography and video tours, drone photography, professionally produced two-sided color flyers and so much more. Because they are dedicated to the lake, they subscribe to a number of lake-only sites to help reach a national and even international audience. Adding to the marketing mix, they have done radio advertising and even TV spots. You will see GLG ads in various Lake Lanier publications including Lakeside News where Bev writes a quarterly column on Lake Lanier real estate. In an average year, the GLG spends well over $50,000 on promoting their listings which is part of the reason their sales and closing statistics are so robust. If a buyer is looking for a lake home, he will see the homes listed by The Good Life Group.

Each GLG agent is encouraged to take classes that enhance their skills and expertise. As a result, every member of the team is a top producer, and each agent is well-respected in the industry. All of the team members are experienced, award-winning agents with a strong work ethic and a dedication to the success of their clients. Click on the names below to read more about the backgrounds and talents of each of these dedicated professionals.

Bev Knight – Lead Agent and GLG Founder

When you meet Bev, you’ll agree that she is a business woman to the core. Her goal was to create a group that deals exclusively in Lake Lanier property but with a businesslike, market-oriented approach. With the motto “…when you’re ready for the good life!” the logical name was The Good Life Group. It is part of the group’s mission statement for each team member to be professional in every way, accessible (yes, they do answer their phones), up-to-date on any issues regarding Lake Lanier, and an exceptional resource to buyers and sellers of lake property.

A rare native Atlantan, Bev grew up visiting Lake Lanier. She graduated from the University of Georgia with a business degree in Information Systems and minors in both marketing and management. She spent many years in the software industry performing a variety of tasks; and, in time, went into consulting. She helped software and communications companies set up training, documentation, product marketing, usability studies, testing, product design and much more. Eventually, she opened her own firm, BGK Design Services, where she assisted small businesses with web design and marketing. Once her children went off to college, she and her husband moved up to their dream home on Lake Lanier (in the hopes of giving the kids a reason to come home more often…which worked!) She fell in love with the area and started investing in lake property. She discovered a deep love for real estate, and decided to get her license. Now, she is a specialist in lake property, loves it, and she uses her marketing and Internet background as a tool to get the word out about her properties. She does not consider herself a salesperson at all. Instead, she is a problem-solver, and her clients appreciate the distinction between those two approaches.

Bev is married to Tim Knight who owns Knight Commercial Real Estate, a commercial real estate company that specializes in retail developments. The Knights have two wonderful sons, Matt and Chris. Matt graduated from Davidson College in Charlotte, NC where he played baseball (pitcher) and majored in Economics and Spanish. He is the owner of Blackhawk Capital, a firm that funds business deals, especially commercial real estate. He is married to former volleyball star Emily Adams Knight, and they have two precious little boys. Chris graduated from Georgia State where he majored in Finance and Entrepreneurship. He is now a top notch builder specializing in residential construction in some of the red-hot areas of Atlanta. The whole family loves spending time on the lake.

In her spare time, Bev Knight likes to dance, especially line dancing and salsa. She is also active in her church where she sometimes teaches Sunday School. An avid reader, she helped to start a book club in her neighborhood. She loves people, enjoys real estate, and works very hard to make sure that her clients’ needs are served. If you are interested in listing your lake property or would like help in choosing a buyer’s agent, call Bev Knight at 770 536-4416 or email her at bevknig@bellsouth.net.

Dani Brown, Broker & Luxury Coordinator

Dani Brown, joined The Good Life Group in December of 2010. (She pronounces her name like “Dana.”) She moved to Lake Lanier in 2006 with two adorable little boys. She was raised in Blue Ridge, Georgia and attended North Georgia College and State University. When you meet Dani, you will be drawn to her positive energy, ability to listen, and market knowledge. As a “people” person and business-savvy professional, her clients will tell you that she is well-suited to work with people to help them make informed decisions about their most important purchases, their homes.

Dani decided to get into real estate after spending a summer working at an attorney’s office. She felt like it was the ideal job for her personality and skill set. She loves interacting with people, seeing new scenery (especially great homes), and negotiating the best deal for her clients. Because she is a very good listener, she has enjoyed great success finding the right home for her clients and has been a multi-million dollar producer. Before she joined The Good Life Group, she had eight years of experience selling real estate and three years as a licensed broker. She owned her own firm, Investors Realty of Georgia, and it shows in the level of professionalism and dedication she brings to the job.

Dani originally took on the role as an investment property specialist with The Good Life Group and has done a great job. Today, Dani coordinates our luxury listings in her area, and she is also our north Hall County expert. She works with buyers and sellers both on and off the lake. She is a certified luxury agent through the Institute for Luxury Marketing.

Not surprisingly, Dani’s favorite pass-time is playing with her little boys. She loves being a mom and has proudly served as president of the Mount Vernon Elementary School PTSA. She likes to hike, travel, and entertain. On warm days, you will find her family enjoying their houseboat, skiing, tubing, floating around and grilling out with family and friends. They are active members of an awesome church and very active in the community. Dani is well-versed in all categories of Lake Lanier property, but she is particularly skilled when it comes to investments, trades, and luxury homes. She is easy to talk to, positive, and a tough negotiator. If this sounds like what you’re looking for in a lake agent, please contact Dani at 706 455-3076 or email her at danipbrown@gmail.com.

Jackie Powalowski – Senior Agent, Buyers & Sellers

Over the years she has assisted many people finding their perfect home or helping them with their adventure selling and moving to a new special place. Jackie has been married to her husband, Ken Powalowski since 1995, and they have three wonderful sons. They spend most weekends camping, fishing and playing on the lake. They love the outdoors and also love to travel whenever possible. Jackie’s prior work experience in the information technology support industry helped her to become an excellent problem solver working very closely with her clients. Combined with her breadth of real-estate experience in all types of home sales/purchases, she has been very successful serving her customers as they overcome the many obstacles found when finding and purchasing a home. Jackie has worked with HGTV as a real-estate consultant for the “Property Virgins” TV Series. She is highly experienced with many types of real-estate transactions, traditional sales, short sales, foreclosures as well as working with investors. She is a certified luxury agent through the Institute for Luxury Marketing as well as a certified negotiation specialist.

Jackie has worked in most sections of Atlanta and is very familiar with neighborhoods and schools in those areas. Her experience and knowledge of the real estate industry serve her and her clients very well. She understands the importance of customer service, what her customers want and need, striving to make her clients home buying experience as enjoyable and rewarding as possible. If Jackie sounds like the right fit for you, contact her at 678-852-5397 or email her at jcpowal@gmail.com.

Darlene Plavcan – Buyer/Seller Agent, Investments

In the fall of 2014, The Good Life Group was very proud to announce its newest team member, Darlene Plavcan. A native Georgian and long time Lake Lanier resident, Darlene has a first-hand knowledge of this market including all the joys and responsibilities of lake property ownership. She and her husband Dennis spent many years remodeling and restoring homes in this area as well as in Florida. Through that experience, she became an expert in investment property, staging, and renovation issues. They continue to own and manage several successful rental properties, so she has an in-depth understanding of the great potential as well as the challenges of that business.

All of Darlene’s professional experience has lead to her proficiency in real estate. For many years, she owned and managed an interior design firm and floor-covering company. This background allows her to help sellers stage their homes to insure maximum offers at a minimum cost. She was hired by The Good Life Group to coordinate their investment properties segment for both buyers and sellers. Because so many lake homes are also investment property, Darlene immediately brought a new level of insight and expertise to the group. Her clients would describe her as extremely positive, knowledgeable, and committed to making their real estate experience as efficient and pain-free as possible. From her first day, she became a top producer and important member of the team. Not only is she a valuable resource on investment property issues, but her smile and enthusiasm add a great energy to the group. Darlene is also a certified luxury agent through the Institute for Luxury Marketing as well as a certified negotiation specialist.

If you are interested in investment properties or other types of real estate on or off the lake, contact Darlene today at 678-300-1275 or email her at darleneplavcan@gmail.com.

Jamie Bishop – Marketing Coordinator

The newest member of our team is our vivacious Marketing Coordinator, Jamie Bishop. A licensed agent, Jamie brings an abundance of energy, enthusiasm, and positivity to our group. She graduated from Southern Polytechnic State where she majored in Construction Management / Development. She has worked in a variety of real estate-related jobs, but definitely found her calling as the Marketing Coordinator for the GLG. Her duties could fill a book, but in essence, she is the glue that keeps us all together. She creates marketing literature, updates web sites, manages mail campaigns, coordinates sign installations, handles our social media posts, and oversees all of our schedules. She occasionally shows property for the team members, checks on weekend homes for our clients, and basically fills in for the GLG agents whenever she is needed. She is great at what she does, and we are so blessed to have her on our team.

Most people would describe Jamie as a social butterfly. She has never met a stranger, and is pretty much loved by all. She is an avid scuba diver and enjoys all manner of water sports. Originally from Valdosta, she grew up just a short drive from several lakes as well as the ocean, so that is where her love of the water was born. Jamie is what we Georgians call “a peach.” If you need to reach Jamie for any reason, her phone number is 404-803-3231, and her email address is jamiebishop@kw.com.