The award-winning Good Life Group (GLG) was founded by Bev Knight. Her goal was to provide a dependable, knowledgeable resource for people who are buying and selling Lake Lanier homes. In trying to navigate the myriad of rules, regulations, and gotchas that plague that particular market, and she felt like it was a niche that fit her business background and utilized her love for the lake. Bev has been the top agent on Lake Lanier since 2012, and the GLG has been the top team (cumulative sales). They are known to be one of most aggressive advertisers of property on Lake Lanier. They are innovative in a variety of ways including custom street signs that show a picture of the dock so passers-by can see the most important feature of the lake house, custom home books, professional photography and video tours, drone photography, professionally produced two-sided color flyers and so much more. Because they are dedicated to the lake, they subscribe to a number of lake-only sites to help reach a national and even international audience. Adding to the marketing mix, they have done radio advertising and even TV spots. You will see GLG ads in various Lake Lanier publications including Lakeside News where Bev writes a quarterly column on Lake Lanier real estate. In an average year, the GLG spends well over $300,000 on promoting their listings which is part of the reason their sales and closing statistics are so robust. If a buyer is looking for a lake home, he will see the homes listed by The Good Life Group.
Each GLG agent is encouraged to take classes that enhance their skills and expertise. As a result, every member of the team is a top producer, and each agent is well-respected in the industry. All of the team members are experienced, award-winning agents with a strong work ethic and a dedication to the success of their clients. Click on the names below to read more about the backgrounds and talents of each of these dedicated professionals.
When you meet Bev, you’ll agree that she is a business woman to the core. Her goal was to create a group that deals exclusively in Lake Lanier property but with a businesslike, market-oriented approach. With the motto “…when you’re ready for the good life!” the logical name was The Good Life Group. It is part of the group’s mission statement for each team member to be professional in every way, accessible (yes, they do answer their phones), up-to-date on any issues regarding Lake Lanier, and an exceptional resource to buyers and sellers of lake property.
A rare native Atlantan, Bev grew up visiting Lake Lanier. She graduated from the University of Georgia with a business degree in Information Systems and minors in both marketing and management. She spent many years in the software industry performing a variety of tasks; and, in time, went into consulting. She helped software and communications companies set up training, documentation, product marketing, usability studies, testing, product design and much more. Eventually, she opened her own firm, BGK Design Services, where she assisted small businesses with web design and marketing. Once her children went off to college, she and her husband moved up to their dream home on Lake Lanier (in the hopes of giving the kids a reason to come home more often…which worked!) She fell in love with the area and started investing in lake property. She discovered a deep love for real estate, and decided to get her license. Now, she is a specialist in lake property, loves it, and she uses her marketing and Internet background as a tool to get the word out about her properties. She does not consider herself a salesperson at all. Instead, she is a problem-solver, and her clients appreciate the distinction between those two approaches.
Bev is married to Tim Knight who owns Knight Commercial Real Estate, a commercial real estate company that specializes in retail developments. The Knights have two wonderful sons, Matt and Chris. Matt is a consultant specializing in building technology, and Chris is a builder/renovator in some of the hottest areas of Atlanta. The whole family loves spending time on the lake.
In her spare time, Bev Knight likes to dance, especially line dancing and salsa. She is also active in her church where she sometimes teaches Sunday School. An avid reader, she loves people, enjoys real estate, and works very hard to make sure that her clients’ needs are served. If you are interested in listing your lake property or would like help in choosing a buyer’s agent, call Bev Knight at 770 536-4416 or email her at email@example.com.
Dani Burns, joined The Good Life Group in December of 2010. (She pronounces her name like “Dana.”) She moved to Lake Lanier in 2006 with two adorable little boys. She was raised in Blue Ridge, Georgia and attended North Georgia College and State University. When you meet Dani, you will be drawn to her positive energy, ability to listen, and market knowledge. As a “people” person and business-savvy professional, her clients will tell you that she is well-suited to work with people to help them make informed decisions about their most important purchases, their homes.
Dani decided to get into real estate after spending a summer working at an attorney’s office. She felt like it was the ideal job for her personality and skill set. She loves interacting with people, seeing new scenery (especially great homes), and negotiating the best deal for her clients. Because she is a very good listener, she has enjoyed great success finding the right home for her clients and has been a multi-million dollar producer. Before she joined The Good Life Group, she had eight years of experience selling real estate and three years as a licensed broker. She owned her own firm, Investors Realty of Georgia, and it shows in the level of professionalism and dedication she brings to the job.
Dani originally took on the role as an investment property specialist with The Good Life Group and did a great job. Today, Dani coordinates our luxury listings in her area, and she is also our north Hall County expert. She works with buyers and sellers both on and off the lake. She is a certified luxury agent through the Institute for Luxury Marketing.
Not surprisingly, Dani’s favorite pass-time is playing with her boys. She loves being a mom and has proudly served as president of the Mount Vernon Elementary School PTSA. She and her husband Mark like to hike, travel, and entertain. On warm days, you will find her enjoying lake living, skiing, tubing, floating around and grilling out with family and friends. They are active members of an awesome church and very active in the community. Dani is well-versed in all categories of Lake Lanier property, but she is particularly skilled when it comes to investments, trades, and luxury homes. She is easy to talk to, positive, and a tough negotiator. If this sounds like what you’re looking for in a lake agent, please contact Dani at 706 455-3076 or email her at firstname.lastname@example.org.
In the fall of 2014, The Good Life Group was very proud to announce its newest team member, Darlene Plavcan. A native Georgian and long time Lake Lanier resident, Darlene has a first-hand knowledge of this market including all the joys and responsibilities of lake property ownership. She and her husband Dennis spent many years remodeling andFF restoring homes in this area as well as in Florida. Through that experience, she became an expert in investment property, staging, and renovation issues. They continue to own and manage several successful rental properties, so she has an in-depth understanding of the great potential as well as the challenges of that business.
All of Darlene’s professional experience has lead to her proficiency in real estate. For many years, she owned and managed an interior design firm and floor-covering company. This background allows her to help sellers stage their homes to insure maximum offers at a minimum cost. She was hired by The Good Life Group to coordinate their investment properties segment for both buyers and sellers. Because so many lake homes are also investment property, Darlene immediately brought a new level of insight and expertise to the group. Her clients would describe her as extremely positive, knowledgeable, and committed to making their real estate experience as efficient and pain-free as possible. From her first day, she became a top producer and important member of the team. Not only is she a valuable resource on investment property issues, but her smile and enthusiasm add a great energy to the group. Darlene is also a certified luxury agent through the Institute for Luxury Marketing, a certified stager as well as a certified negotiation specialist.
If you are interested in investment properties or other types of real estate on or off the lake, contact Darlene today at 678-300-1275 or email her at email@example.com.
In the spring of 2019, the Good Life Group was excited to announce that top agent, Angie Smart, joined the team. She was already a mega-agent with $8 million in 2018 solo sales, so she was a great fit for this top-producing group. She has won many awards for sales volume, sales units, as well as the KW Culture Award. In addition, she has been nominated for the best Realtor® in Hall County and the best in North Georgia. She is known for her professionalism, patience, positive attitude, work ethic and attention to detail. One of her clients described her impression of Angie, “…working with Angie made buying a home easy and fun. She walked me through every step, making sure my questions were answered. [I] would work with her again in a heartbeat!”
She grew up in Ohio and lived in Florida for a short time; but, she has spent most of her adult life in Georgia. In 2002, she earned her GA real estate license and worked a great deal in new construction. She found she had a knack for this business and has continued to flourish in all aspects of the job. Always committed to growing and learning, she has earned her SRES designation (Senior Real Estate Specialist) and her Certified Luxury Specialist designation. She and her husband live on Lake Lanier and enjoy that lifestyle. She explains, “We’ve loved every minute of living on the lake. It is fabulous to be able to jump in the boat and go for a sunset cruise. We also enjoy playing in the water with our jet skis, paddleboard and kayaks. Our favorite times are entertaining friends and family at the lake and watching the sun set from our dock.”
Angie and her husband are empty-nesters. She has two grown sons and two grown stepdaughters. She actively volunteers at her church and is very involved with the North GA Senior Resources group. An adrenaline junkie, she’s been known to skydive, hang glide, zip line and other adventures. She loves to travel and work out, especially her favorite Body Pump class. On any given weekend, you might find her boating, hiking, or riding motorcycles in the north Georgia mountains. If Angie sounds like the agent you are looking for, you can reach her at 404-368-8880 or email her at firstname.lastname@example.org.
Roxie was a mega-agent long before she joined the Good Life Group. A native of Northeast Georgia and Habersham County, there are just a few agents who are familiar with our real estate climate as much as she is. She has served on the boards of the Soque River Watershed Association and the North Georgia Housing Authority. She is currently an elected member of the Clarkesville City Council and a member of the Downtown Development Authority. She doesn’t just sell homes; she helps build the community.
Roxie started in real estate in 1992 as a residential and commercial appraiser. Since getting her real estate license, she has become one of the top agents in the Keller Williams Lanier Partners franchise. Having had property on Lake Burton as well as Lake Lanier, and as a certified Resort and Second Home Specialist (RSPS), the lakes of north Georgia are her passion. This is why she is such a great fit for The GLG. Her hobbies include all water sports, tennis, hiking and anything outdoors.
She has had the pleasure of getting to experience the full gamut of real estate and through years of education and marketing training, She has been able to build a customized portfolio of services for each and every client, ensuring they get the best of her skills, but in a way that fits their personal real estate needs. She explains, “It has been both an honor and pleasure getting to work with the wonderful residents throughout the entire state of Georgia, both in getting to know them on a personal level, and assisting them with their professional needs. I’d love to get to know you and your real estate needs to ensure you get the best of the best within the industry.” If Roxie sounds like a fit for you, you can reach her at 770-318-5296 or email her at email@example.com.
Debbie is a vivacious agent who joined the team in 2020 and started the Lake Hartwell Good Life Group. With over 25 years of real estate under her belt, she has developed extensive expertise in every aspect of the business from being a top sales agent to flipping over 40 homes across seven states. She is known for her boundless energy and infectious positivity. You will never find a more organized, detail-focused agent than Debbie. She works relentlessly for her clients, and it shows in her production.
It’s easy to see where Deb honed her organizational skills. She is the mother of eight children, a youth minister, a top-notch agent and happily married. Her sense of humor and positive outlook carry her through each day.
She earned her college degree from The University of Michigan. Over her 25 years in real estate, she’s received a number of performance awards, and her extensive management experience shows in her outstanding organizational skills.
If Deb sounds like a good fit for you, give her a call at 678-347-5774 or email her at firstname.lastname@example.org.
The Good Life Group welcomed Kimberly to the team in 2021. With 32 years of consultative sales and client success management experience, she brings a client-focused, positive attitude and an unwavering dedication in guiding her clients throughout the home buying or selling process. As a long-time Lake Lanier resident, she knows the lake, the lifestyle, and the geography, and understands the unique aspects of finding just the right lake property for home buyers. Kimberly’s professionalism as a trusted advisor, dedication to excellence, and attention to detail have been perfected over her career; and her infectious enthusiasm and tireless commitment ensures a personal and caring experience for her clients.
Originally from north Alabama, Kimberly majored in marketing at Auburn University. She moved to Georgia in 1987 and fulfilled her dream of moving to Lake Lanier in 2012. She and her husband enjoy golf, hiking, motorcycling in north Georgia, and everything lake life. They especially love squeezing in time visiting their adult children in coastal Georgia and the mountains of North Carolina. With hearts for service, her family has participated in Guatemalan ministries, and is active in Gainesville and Atlanta ministries.
Throughout her career she has accomplished multiple sales achievement awards; has served on several fund-raising committees for non-profit groups and has used her gift as a worship leader at her church.
As a member of the Good Life Group, Kimberly is joined with a team of real estate specialists, the best in the business, ensuring that you receive a smooth and professional experience end-to-end. Finding just the right home is a rewarding journey and would love to help you.
“Thanks always for your help Kimberly; looking back on all the change of this year I’m appreciative of the value you have brought to me and personally thankful for having a partner as awesome as you to work with!”
If Kimberly sounds like a fit for you, call her today at 678-524-5014 or email email@example.com.
The newest member of our team is our vivacious Marketing Coordinator, Jamie Bishop. A licensed agent, Jamie brings an abundance of energy, enthusiasm, and positivity to our group. She graduated from Southern Polytechnic State where she majored in Construction Management / Development. She has worked in a variety of real estate-related jobs, but definitely found her calling as the Marketing Coordinator for the GLG. Her duties could fill a book, but in essence, she is the glue that keeps us all together. She creates marketing literature, updates web sites, manages mail campaigns, coordinates sign installations, handles our social media posts, and oversees all of our schedules. She occasionally shows property for the team members, checks on weekend homes for our clients, and basically fills in for the GLG agents whenever she is needed. She is great at what she does, and we are so blessed to have her on our team.
Most people would describe Jamie as a social butterfly. She has never met a stranger, and is pretty much loved by all. She is an avid scuba diver and enjoys all manner of water sports. Originally from Valdosta, she grew up just a short drive from several lakes as well as the ocean, so that is where her love of the water was born. Jamie is what we Georgians call “a peach.” If you need to reach Jamie for any reason, her phone number is 404-803-3231, and her email address is firstname.lastname@example.org.
631 Dawsonville Hwy • Gainesville, GA 30501
The Good Life Group Lanier (GLG) is part of Keller Williams Lanier Partners in Gainesville, Georgia. They serve virtually all north Georgia lakes including Lanier, Hartwell, Burton and more. To see both lake and non-lake homes, visit www.GoodLifeGroupRE.com.