The award-winning Good Life Group (GLG) was founded by Bev Knight. Her goal was to provide a dependable, knowledgeable resource for people who are buying and selling Lake Lanier homes. In trying to navigate the myriad of rules, regulations, and gotchas that plague that particular market, and she felt like it was a niche that fit her business background and utilized her love for the lake. Bev has been the top agent on Lake Lanier since 2012, and the GLG has been the top team (cumulative sales). They are known to be one of most aggressive advertisers of property on Lake Lanier. They are innovative in a variety of ways including custom street signs that show a picture of the dock so passers-by can see the most important feature of the lake house, custom home books, professional photography and video tours, drone photography, professionally produced two-sided color flyers and so much more. Because they are dedicated to the lake, they subscribe to a number of lake-only sites to help reach a national and even international audience. Adding to the marketing mix, they have done radio advertising and even TV spots. You will see GLG ads in various Lake Lanier publications including Lakeside News where Bev writes a quarterly column on Lake Lanier real estate. In an average year, the GLG spends well over $300,000 on promoting their listings which is part of the reason their sales and closing statistics are so robust. If a buyer is looking for a lake home, he will see the homes listed by The Good Life Group.
Each GLG agent is encouraged to take classes that enhance their skills and expertise. As a result, every member of the team is a top producer, and each agent is well-respected in the industry. All of the team members are experienced, award-winning agents with a strong work ethic and a dedication to the success of their clients. Click on the names below to read more about the backgrounds and talents of each of these dedicated professionals.
When you meet Bev, you’ll agree that she is a business woman to the core. Her goal was to create a group that deals exclusively in Lake Lanier property but with a businesslike, market-oriented approach. With the motto “…when you’re ready for the good life!” the logical name was The Good Life Group. It is part of the group’s mission statement for each team member to be professional in every way, accessible (yes, they do answer their phones), up-to-date on any issues regarding Lake Lanier, and an exceptional resource to buyers and sellers of lake property.
A rare native Atlantan, Bev grew up visiting Lake Lanier. She graduated from the University of Georgia with a business degree in Information Systems and minors in both marketing and management. She spent many years in the software industry performing a variety of tasks; and, in time, went into consulting. She helped software and communications companies set up training, documentation, product marketing, usability studies, testing, product design and much more. Eventually, she opened her own firm, BGK Design Services, where she assisted small businesses with web design and marketing. Once her children went off to college, she and her husband moved up to their dream home on Lake Lanier (in the hopes of giving the kids a reason to come home more often…which worked!) She fell in love with the area and started investing in lake property. She discovered a deep love for real estate, and decided to get her license. Now, she is a specialist in lake property, loves it, and she uses her marketing and Internet background as a tool to get the word out about her properties. She does not consider herself a salesperson at all. Instead, she is a problem-solver, and her clients appreciate the distinction between those two approaches.
Bev is married to Tim Knight who owns Knight Commercial Real Estate, a commercial real estate company that specializes in retail developments. The Knights have two wonderful sons, Matt and Chris. Matt is a consultant specializing in building technology, and Chris is a builder/renovator in some of the hottest areas of Atlanta. The whole family loves spending time on the lake.
In her spare time, Bev Knight likes to dance, especially line dancing and salsa. She is also active in her church where she sometimes teaches Sunday School. An avid reader, she loves people, enjoys real estate, and works very hard to make sure that her clients’ needs are served. If you are interested in listing your lake property or would like help in choosing a buyer’s agent, call Bev Knight at 770 536-4416 or email her at firstname.lastname@example.org.
In the fall of 2014, The Good Life Group was very proud to announce its newest team member, Darlene Plavcan. A native Georgian and long time Lake Lanier resident, Darlene has a first-hand knowledge of this market including all the joys and responsibilities of lake property ownership. She and her husband Dennis spent many years remodeling andFF restoring homes in this area as well as in Florida. Through that experience, she became an expert in investment property, staging, and renovation issues. They continue to own and manage several successful rental properties, so she has an in-depth understanding of the great potential as well as the challenges of that business.
All of Darlene’s professional experience has lead to her proficiency in real estate. For many years, she owned and managed an interior design firm and floor-covering company. This background allows her to help sellers stage their homes to insure maximum offers at a minimum cost. She was hired by The Good Life Group to coordinate their investment properties segment for both buyers and sellers. Because so many lake homes are also investment property, Darlene immediately brought a new level of insight and expertise to the group. Her clients would describe her as extremely positive, knowledgeable, and committed to making their real estate experience as efficient and pain-free as possible. From her first day, she became a top producer and important member of the team. Not only is she a valuable resource on investment property issues, but her smile and enthusiasm add a great energy to the group. Darlene is also a certified luxury agent through the Institute for Luxury Marketing, a certified stager as well as a certified negotiation specialist.
If you are interested in investment properties or other types of real estate on or off the lake, contact Darlene today at 678-300-1275 or email her at email@example.com.
In the spring of 2019, the Good Life Group was excited to announce that top agent, Angie Smart, joined the team. She was already a mega-agent with $8 million in 2018 solo sales, so she was a great fit for this top-producing group. She has won many awards for sales volume, sales units, as well as the KW Culture Award. In addition, she has been nominated for the best Realtor® in Hall County and the best in North Georgia. She is known for her professionalism, patience, positive attitude, work ethic and attention to detail. One of her clients described her impression of Angie, “…working with Angie made buying a home easy and fun. She walked me through every step, making sure my questions were answered. [I] would work with her again in a heartbeat!”
She grew up in Ohio and lived in Florida for a short time; but, she has spent most of her adult life in Georgia. In 2002, she earned her GA real estate license and worked a great deal in new construction. She found she had a knack for this business and has continued to flourish in all aspects of the job. Always committed to growing and learning, she has earned her SRES designation (Senior Real Estate Specialist) and her Certified Luxury Specialist designation. She and her husband live on Lake Lanier and enjoy that lifestyle. She explains, “We’ve loved every minute of living on the lake. It is fabulous to be able to jump in the boat and go for a sunset cruise. We also enjoy playing in the water with our jet skis, paddleboard and kayaks. Our favorite times are entertaining friends and family at the lake and watching the sun set from our dock.”
Angie and her husband are empty-nesters. She has two grown sons and two grown stepdaughters. She actively volunteers at her church and is very involved with the North GA Senior Resources group. An adrenaline junkie, she’s been known to skydive, hang glide, zip line and other adventures. She loves to travel and work out, especially her favorite Body Pump class. On any given weekend, you might find her boating, hiking, or riding motorcycles in the north Georgia mountains. If Angie sounds like the agent you are looking for, you can reach her at 404-368-8880 or email her at firstname.lastname@example.org.
631 Dawsonville Hwy • Gainesville, GA 30501
The Good Life Group Lanier (GLG) is part of Keller Williams Lanier Partners in Gainesville, Georgia. They serve virtually all north Georgia lakes including Lanier, Hartwell, Burton and more. To see both lake and non-lake homes, visit www.GoodLifeGroupRE.com.